John Seely Brown, the renowned scholar and former chief scientist at Xerox PARC, used this quote from Arthur Schopenhauer to illustrate the key to innovation in a rapidly changing world. He told ASU graduates that the most transformative breakthroughs don't come from discovering entirely new phenomena, but from rethinking what's already visible to everyone. Brown pointed to Uber as a prime example — a company valued at $50 billion that didn't invent cars or smartphones, but simply reimagined how existing technology could connect riders and drivers. This framing was central to his message that today's graduates, armed with computational power 10,000 times greater than what he started with, have unprecedented ability to see familiar problems with fresh eyes.