Lauder — chairman of Estée Lauder Companies — drew this insight not from the boardroom but from the athletic field. He described the mental process of a football kicker with three seconds on the clock: 'As the kicker begins to move he automatically makes the thousand tiny adjustments necessary to achieve the mental picture he has formed in his mind so many times: the picture of himself kicking the winning field goal.' But the most powerful illustration came from Viktor Frankl, the Viennese psychologist who survived the Nazi concentration camps. Lauder had heard Frankl speak: 'Look, there is only one reason why I am here today. What kept me alive in a situation where others had given up hope and died was the dream that someday I would be here telling you how I survived the Nazi concentration camp. I have never been here before. I have never seen any of you before and I have never given this speech, before but in my dreams I have stood before you in this room and said these words a thousand times.'