Weinzweig quoted psychologist Rollo May to underscore his belief in individuality and non-conformity. He argued that everyone in the world is a unique, caring, creative individual, and that walking your own way while respecting the world around you is no small feat. Holding your own course can be uncomfortable, but it's essential for truly owning your life rather than living according to what everyone else with input thinks you should do. The quote carried extra weight coming from someone who turned a small deli into a community of businesses admired worldwide — by refusing to follow conventional business wisdom.