They know 'vision' — but they don't see it. They know 'passion' — but they don't feel it. They know 'integrity' — but they don't live by it. They know the words — but they don't know the music.
Joe Plumeri
William & Mary Commencement 2011, 2011
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Plumeri structured his speech around four 'road signs' — vision, passion, integrity, and the belief that anything is possible — illustrated through stories of his Sicilian immigrant grandfather who recruited Babe Ruth to barnstorm the country, his father who built a baseball stadium at age 80, and current William & Mary students pursuing extraordinary paths. In his closing, he drew the distinction that made his speech memorable: most people in the world know these words, but knowing the words isn't enough. The music comes from your heart — from viscerally feeling and living what you believe rather than merely understanding it intellectually.