Plus de Jon B. Fisher

Do not go where the path may lead, go instead where there is no path, and leave a trail.

JBF

Jon B. Fisher

University of San Francisco Commencement 2018, 2018

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Fisher closed his speech with this quote from Ralph Waldo Emerson, revealing that he had named his daughter after Emerson for this very philosophy. The literary reference was more than decorative — it was the guiding principle Fisher had applied to his own unconventional career path of building small, quality companies in a culture that worships unicorns. The word 'trail' was key. Fisher wasn't just talking about individual exploration but about responsibility — creating something that others can follow. He connected this directly to the graduates' degrees: 'Your degrees today, your work to come are the means to leave a trail. Your family is another.' The dual meaning of legacy — professional and personal — unified the entire speech. Fisher tied this to concrete action, describing how he takes his daughter to school on an electric tandem bike, counting the idling cars they pass in traffic. 'It's something,' he said. The humility of that phrase — acknowledging that his trail-blazing was modest and imperfect — made the Emerson quote feel lived rather than merely quoted.

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