Tom Brinck, the Director of User Experience Innovation Lab at Samsung Electronics, delivered a commencement address at the Art Institute of California that emphasized the intersection of art, technology, and service to people. This line challenged the romantic notion of creativity as an innate gift — the idea that some people are simply 'creative types' while others aren't. Brinck argued that creativity is a practice, not an identity. Like any practice, it requires discipline, repetition, and vigilance. 'The mundane aspects of life will creep up on you constantly,' he warned, 'whether they're the pressures of work or the distractions of American Idol and Facebook.' The years graduates had spent building their creative skills at the Art Institute were a foundation, not a destination — they would have to actively fight to maintain that creative spirit throughout their careers. Brinck connected this to his own story. He had started as a programmer and spent years in a pragmatic career before having a 'creative crisis' when he remembered a friend's advice to 'never lose my creativity.' He began night classes in art and design, eventually becoming a design leader at Samsung. The message was clear: creativity is not something you have or don't have. It's something you do or don't do.