Burch confronted the myth of overnight success head-on, sharing her own experience as evidence. After appearing on Oprah eight months into her business, her website received eight million hits and the media called her an overnight success. But she pointed out that this ignored the 20,000 hours her team had put into building the business up to that point, plus the combined hundreds of thousands of hours they had all spent learning the fashion industry over many years. She quoted Biz Stone, co-founder of Twitter, who said: 'Timing, perseverance, and 10 years of really hard work will eventually make you look like an overnight success.' Burch's own path from working at her kitchen table with a team of two, to raising money from over 100 investors, to late-night calls with her Hong Kong office at 3 and 4 a.m. illustrated exactly how much invisible labor underpins every 'sudden' success story.