Steen's final coaching point was his most profound. He argued that every moment of life presents a binary choice: to feel threatened or to accept a challenge. The threat of failure, of not measuring up, of humiliation, of being exposed for who we are — these perceived threats 'deaden our senses to the process,' leaving us content to 'merely occupy time and space, satisfied with a half-life of sorts.' The antidote was what he called 'reframing' — transforming threats into challenges through three steps: waking up and deciding not to let the same threats keep undermining your performance, being honest about what threatens you and disclosing it to someone you trust, and cultivating discipline and risk. If you can see the challenge in any threatening situation, he asked, can you really be threatened? The only real threat, Steen concluded, is not playing the game at all.