Fisher pushed back against the binary narrative of Silicon Valley — the myth that every venture is either a billion-dollar unicorn or a humiliating failure. His own career was proof of a third way: building smaller companies that larger companies acquired and took around the world. He compared his business model to Seth Rogen's movies: 'a strict budget, an acceptably sized audience, although much smaller than a blockbuster. He seems like a pretty happy guy too.' Fisher's point was that the middle path — good companies, not great ones; comfortable success, not headline-making fortunes — was not only viable but might actually produce more happiness. 'You can have an idea that doesn't yield a better way to do your job or give rise to a new company but changes your life. What's that worth?'