As you start your journey, the first thing you should do is throw away that store-bought map and begin to draw your own.
Michael Dell
University of Texas at Austin Commencement 2003, 2003
Video starts at 0:00 — the moment this quote was spoken
The Story Behind This Quote
Dell told the graduates that when he started his company, there was no manual on how to become number one in the world. Every step of the way — with each new product and new market — the industry experts predicted failure. When Dell announced plans to build servers, the chorus of naysayers was deafening, but they emerged as a world leader by doing things their way, with customers rather than experts in mind. He urged the graduates to leverage their fresh perspective and resist conventional thinking.