More from Steve Jobs

The only way to do great work is to love what you do.

SJ

Steve Jobs

Stanford University Commencement, 2005

8:34

Video starts at 8:34 — the moment this quote was spoken

The Story Behind This Quote

Jobs tells his second story about love and loss. After being fired from Apple at 30 — the company he co-founded — he was devastated and considered leaving Silicon Valley. But he realized he still loved what he did. He started NeXT and Pixar, eventually returning to Apple. He concludes that passion is what kept him going through failure, and urges graduates: "You've got to find what you love... keep looking. Don't settle."

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