Weinzweig quoted author Annie Dillard to drive home one of his deepest beliefs: that every single minute matters. He acknowledged the thousand reasons to sleep in, drink another beer, or put things off till tomorrow. But each minute spent worrying or waiting for someone else to improve is a minute not spent doing something meaningful. As co-founder of Zingerman's — a business he still loved working in literally every single day after 33 years — Weinzweig had lived proof that choosing how you spend your days is choosing how you spend your life.