Dyson structured his speech around what he called 'the secret formula' — Coca-Cola's language for the combination of vision, confidence, and luck. The first ingredient, vision, was distinguished from short-term goals: 'These are often set for you by teachers, parents, advisers. They all have, to one degree or another, some stock in your life, and they quite appropriately set goals for you. But now you will shape your own destiny. Now you need a larger vision.' He illustrated the power of vision with three stories: the three men from Chattanooga who bought the Coca-Cola bottling rights for a symbolic dollar, Robert Woodruff's 1920s dream of a global marketplace, and Billy Payne's pursuit of the Atlanta Olympics. Each began with someone who saw a horizon that others couldn't — the same sky, but a different line of possibility.