Do more than just dream; create a vision. When you dream you are in an unconscious state. It ends. You wake up. It's not real. You need to create a vision. This takes determination, and a plan that takes your dream to a destination.
Roger Goodell
UMass Lowell Commencement, 2010, 2010
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Roger Goodell, the Commissioner of the NFL, challenged the common commencement advice to 'dream big' by drawing a sharp distinction between dreaming and envisioning. Dreaming is passive and unconscious; creating a vision requires determination and a plan. He illustrated this with his own story: in 1981, he sent 40 letters to the NFL office in New York City looking for a job. Forty rejections came back. But he kept writing, until one day a weary league executive invited him to 'stop by when you're in the neighborhood.' Goodell immediately told him he was in the neighborhood — then drove all night from Pittsburgh to New York for what was supposed to be a three-month internship. Twenty-five years later, he was appointed NFL Commissioner.
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